Intentional Marketing and Communication
The discussion between analogue and new media has accompanied humanity since the beginning of time. The printing press and at the same time the production of books were revolutionary, but later they became the best tool to produce books like the Bible and attract more believers. The same impact was generated by small media that …
A series of texts and reflections on the online work of some museums around the world, during the 2020 lockdown due to the COVID19 pandemic. Museums almost always tend to have a magical and sacred place in the minds of humanity. These spaces are generated by their architecture and by what they keep, pieces that …
I was part of the communications team who developed the campaign to disseminate the 50 years of UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property. Find more about the project here
Today, the East Side Gallery is an iconic place in Berlin. Every year, more than 4 million international visitors walk along the 1.3-kilometre long wall to admire the works that artists from all over the world produced after its fall. However, this visit does not stop there. Thanks to social media trends, where expressive images …
In addition to leading the team of Urna de Cristal and Fuerza de Tarea Digital (Cristal Box and Digital Task Force), I was all the time creating content and adding to developed creative digital campaigns. You can see some results of that on Urna de Cristal’s Social Media (Facebook, Instagram and Twitter, from 2012 until …
During my work in the Institutional Promotion Office of the Universidad Javeriana, I produced advertising spots for the bachelors and some postgraduate, masters and doctoral programmes of the Pontificia Universidad Javeriana. Javeriana University Bachelor’s Degree Radio Campaign 2008 Radio campaign for the Pontificia Universidad Javeriana, in order to promote the different undergraduate programmes offered by …
In my career, my voice has been instrumental in expressing messages and reaching diverse audiences. Narrating, doing promotions, telling stories or creating a statement. Here are some of the works where my voice, as a voice-over artist, has been present. Music presentation Salsa Radio Program – Voice-over As a presenter, I was part of the …