CV and Experience

Hi! I’m Tathiana Sánchez. My background is in communications and journalism. I have a practical MA in Marketing Management and also an MA in World Heritage Studies.

I have fifteen years of experience in the communications and marketing sector, creating, managing and leading intercultural media and content, communications and PR strategies, and participation and collaboration for innovation in the public and private sectors. I consider myself a generator and optimiser of 360º communication projects across different media and covering all management segments: planning, execution, monitoring and evaluation.

I love learning about different cultures and analysing their values, traditions and actions, which allows me to create intercultural projects, creating messages and communication products for a diverse and multicultural society. I stand out for going beyond what is seen, detecting the values and meanings of ideas, products and projects, and promoting them so that they have an impact, evolve and grow in their markets.

Here you can find more information about:

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Education and background

Work Experience

Oct 2020- Jul 2022

BTU Cottbus, Germany / Deakin University, Australia l Germany (Remote)

Digital Media Specialist

Creation and implementation of the digital strategy (Web-Social Media-Alumni and students Relationship Management) for the Dual Degree on Heritage, led by Deakin University in Australia and Brandenburg Technical University (BTU) in Germany.

Jun 2020 – Dec 2020

Blue Shield – Germany l Berlin

Communications Specialist

Digital Strategy support and implementation of the campaign “Tra(ffi)cking culture – Voices on the Implementation of the UNESCO 1970 Convention”, for the commemoration of the 50 years of UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property.

More about the project here

Feb 2016 – Aug 2019

Colombia’s Presidency – IT Ministry l Bogotá, Colombia

General Director – Urna de Cristal: National government E-Participation and E-communication strategy

I led the digital communication and citizen participation and transparency strategy for Colombia’s Government called ‘Urna de Cristal’ (http://urnadecristal.gov.co)

• Project of the Presidency of the Republic of Colombia and the Technology Ministry
• Our goal: to encourage citizen participation and collaboration and enhance the conversation of different topics through digital media: social networks, online platforms, apps and new technologies.
• Consultancy and training in digital communication and online PR for the President, Ministers, leaders of entities and politicians in Colombia.
• I led the creation of the Big Data Science and Analysis team. Using Brandwatch, Fanpage Karma and visualization software as Tableau and Infogram we created reports about social media for the Presidents of Colombia, Ministers, news, and interest topics for Colombia’s Government.
• Creation of marketing research strategies, surveys and polls applied to citizens in different regions of Colombia.
• Creation, optimization and implementation of social media campaigns for all sectors of the government and for the Colombian peace process.
• Design and development of participation strategies for citizens.
• Creation and leading the strategy ‘Sinergia de Gobierno’, the governmental collaboration to spread messages on more than 1.000 social media accounts.

2016

University Externado de Colombia l Bogotá

University Lecturer

Teacher of the class of Communications Strategy and Data Analysis in the Convergence Workshop component. There, students of Communication Science learned how to create effective digital communication strategies based on data analysis, how to show the results of digital campaigns, read reports of results and carry them out. Also, they strengthen their skills to create dashboards, search, and use digital tools for monitoring and reporting to executives with the results of digital communication strategies.

Jul 2014 – Jul 2016

Javeriana Stereo Cultural Foundation l Bogotá

Principal Member, Board of Directors

I evaluated and contributed to the management decisions of the cultural radio station Javeriana Estéreo 91.9 FM.

Jun 2013 – Jan 2016

Colombia’s Presidency – IT Ministry l Bogotá, Colombia

Leader Digital Task Force – Colombia’s Government

I was the leader of the digital strategy of the Social Networks of Colombian government Ministries and Public Entities, articulating the individual sector strategies, with the general governmental one. There I:

• Created campaigns for online media for the President, the Presidency of the Republic and the Ministries and entities of the national government.
• Carried out data analysis, diagnosis and monitoring strategies on the more than 250 social media accounts of the Colombian government.
• Carried out consultancies and advice to the digital teams of each of the entities to improve their performance on the web when informing and interacting with users.
• Coordinated and articulated the community managers team of the government (700 persons) to act in synergy and in coherence with the government’s main message.
• Created training spaces for technological and social networks update. The objective was to keep the entire government digital team updated and at the forefront of new trends in content, guidelines, ads and metrics on social networks.

See here more about the project ‘Gobierno en Redes’ (Government on the Net), part of my projects as Digital Task Force Leader.

May 2012 – Jun 2013

Colombia’s National Government, Presidency and IT Ministry

Digital Government Affairs Consultant

I was in charge of the creation and support of the Colombian Digital Communication Strategy, as part of the team of the National Digital Task Force. There, I:

• Supported the planning, execution, and monitoring of activities related to the dissemination of contents of the citizen’s participation strategy Urna de Cristal of the Presidency of the Republic.
• Developed communication and dissemination strategies for the digital media of the Ministries and entities of Colombia’s Government.
• Prepared content for the different digital channels.
• Carried out PR activities, networking, relationships, and links with entities to articulate digital communication.
• Designed and implemented digital content communication strategies in different national entities.
• Supported the planning, execution, and monitoring of the start-up and operation plans of the digital communication strategies for President Juan Manuel Santos, the Presidency and the governmental entities.

2009-2012

Radio Station Javeriana Estéreo 91.9 FM lBogotá

Deputy director Radio Station

I coordinated the programming and content grid of the station. This included musical, cultural, academic and scientific content. Some of my responsibilities included:

• Leading the team of program creators, giving them the criteria for writing and producing radio spots.
• Journalist and radio host for cultural and musical programs.
• Creating the strategy and implementation of the open calls for new talents, as well as the groups of volunteers and interns.
• Proposing and developing new communication and dissemination strategies for the programming schedule.
• Generating new strategies to enhance the interaction with listeners.
• Leading the area of digital marketing and community management of 91.9 FM.
• Carrying out public relations actions for Javeriana Estéreo with other entities, foundations, partners, stakeholders and media.

Find more about the radio station here.

2007 – 2013

University Radio Network of Colombia | University Radio Network of Latin America and the Caribbean

Journalist and International Correspondent

I worked as a journalist for the Colombian University Radio Network for the more than 50 stations that make up this association, and also as a correspondent from Colombia to the University Radio Network of Latin America and the Caribbean. I carried out activities of sound production, scriptwriting, journalism and research, voice-over recordings and music selection of programs. Some of my works were the program “Microreconectados con la Educación Superior” (Micro-reconnected with Higher Education) a joint project with the Ministry of National Education, “Agenda Cultural, Banco de la República 2008” (Museum Interviews and Agenda), focus on the National Museums in the different regions of Colombia, and the radio bulletins and news of the annual meetings of the University Radio Network of Colombia (RRUC). You can find more of my productions on my website.

• Find out more about the University Radio Network of Colombia

2009 – 2014

Javeriana Estéreo l Bogotá

Director and Host radio show: Magazín Cultural (Cultural Magazin)

Director of the live radio show dedicated to culture, agenda, activities and interviews with artists from Colombia and the world, about their art expressions, ideas and more.

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Other Projects

2012 – Actual

El Espectador l Bogotá

Digital Journalist – Blogger “Sin Márgenes”

I write about life, culture, technology, personal experiences and more. https://blogs.elespectador.com/cultura/sin-margenes

2020-2021

Independent Project

195 Flavors

Collaborator in the community space that collects and shares recipes and traditional knowledge around food from 195+ flavours around the world.

2009-2014

Javeriana Estéreo l Bogotá

Director and Host radio show: Sonido en Vivo (Live Sound)

Radio documentary program dedicated to disseminating the heritage and values of live music interpretations. Find out more here.

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Publications

2022

Brandenburgische Technische Universität Cottbus-Senftenberg

Finding the sounds of World Heritage: methodological exploration for the
identification of the acoustic value of sites inscribed on the World Heritage List

Master Thesis to achieve the title of Master in Arts in World Heritage Studies. This research was evaluated with the maximum grade.

Find the publication here

2009

Pontificia Universidad Javeriana

Radio en Concierto

Bachelor thesis to achieve graduation as a Social communicator and Journalist. This research was evaluated with the maximum grade and was recognized in the Faculty of Arts as a Laureate Thesis.

Find the publication here.

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Awards and acknowledgements

2019

DAAD-Colfuturo Scholarship Award

Foundation for Colombia’s Future and German Academic Exchange Service

Scholarship and financiation to study a Master or Doctorate Degree Abroad

2018

NovaGob Excellence 2018 Award for the best Open Government initiative

Fundación NovaGob – Spain

The 2018 NovaGob Excelencia Awards recognize the most innovative projects of public sector institutions and individuals in Ibero-America. The NovaGob Foundation is an ecosystem of public innovation in the Ibero-American sphere integrated by Social Network, Awards, Congress and Government Lab.

2018

ITEC Scholarship for the program Entrepreneurship Education to Strengthen Emerging Economies

 Indian Technical and Economic Cooperation Programme and Ministery of External Affairs Government of India.

See more here

2017

Honorable Mention to ‘Urna de Cristal’ initiative.

Premios Alta Gerencia. Colombia’s Civil Service and National Government.

See more here

2011

Scholarship holder at the Catholic University of Córdoba, Argentina.

Fundación Ábaco

2011
Scholarship Holder for Academic Merit to studying the Specialization in Marketing Management.

Pontificia Universidad Javeriana

2010

Winner of the award ‘Orden al Mérito Académico Javeriano‘(Javeriana Academic Merit) for Academic Excellence.

Pontificia Universidad Javeriana

2010

Honorable Mention for Bachelor research work. Laureate Thesis.

Faculty of Arts. Pontificia Universidad Javeriana.

2009

First place in the radio category for “Las Siete Profecías Mayas” (The seven Mayan Prophecies)

VENTANAS Audiovisual Award.

2008

Award for Best Radio Program, Radio Special of November 3, 2008, for “Las Siete Profecías Mayas” (The seven Mayan Prophecies)

Faculty of Communications and Languages. Pontificia Universidad Javeriana.

2008

Award for Best New Format Program, Radio Special of November 3, 2008, for “Entrevista en Concierto con: La Planta” (Interview in Concert: The Plant Band)

Faculty of Communications and Languages. Pontificia Universidad Javeriana.

2007

Award for “Zona Crónica: La Fundación Dra. Clown” (Chronic about Dra. Clown Foundation)

VENTANAS Audiovisual Award

2007

Honourable Mention to the series “Bogotá: Las 7 Maravillas” (Bogotá, the seven wonders)

VENTANAS Audiovisual Award

2006

Honourable Mention to the series “Los disfraces de la muerte” (The disguises of death)

VENTANAS Audiovisual Award

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Language Proficiency

Spanish: Native

I’m a Native, and not just that, all my life I have been studying its grammar, orthographic and secrets. Currently, I support my husband and some friends in learning my language, and I have to admit it is exciting to see my language from another perspective.

English: C1 – Bilingual.

I grew up with a huge influence of the English language around me. At school and University I had intensive training and also travels and training on Marketing around the world, which helped me to develop good skills in the language.

German: B2-C1

The German language was totally unknown to me. I have spent years studying it and I admit that it has been a great challenge that I am still working on. However, today I can communicate with anyone in German, understanding without any problems.

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Tools and Software

• Microsoft Office
• Google Suite
• Adobe Audition
• Adobe Premiere
• DaVinci Resolve
• Final Cut
• Canva
• WordPress
• Typo3
• Infogram
• Hootsuite
• Typeform
• Tableu

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Interests

• Intercultural Communications
• Diversity management
• Cultural Management
• Cultural Relations
• Culture, traditions and Technology
• Innovation and Open Innovation
• Change Management
• Technology Lead Change
• Smart Cities
• Heritage for the Future
• Tourism
• Cultural entrepreneurship
• Open Data
• Open Government
• Data Science
• Big Data
• Start-ups
• Collective Intelligence
• Internet of Things
• Social Media
• Citizen Empowerment

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Skills

• Project Management
• Communications and Marketing Strategies
• Leading high-performing teams
• Creation and implementation of participatory and Collaborative strategies
• Consulting
• Decision Support Analysis
• Business Development
• International Benchmark Analysis
• Performance Indicators
• Digital Strategies
• Content Creation
• Community Management
• Talent Management
• Network Management
• Storytelling in different formats (written, visual, audio)

and also:

• I have good personal communication skills
• I am very sociable and I consider myself friendly and empathetic
• I like to motivate and support others
• I am very creativity
• It is easy for me to find solutions to problems.
• I am good at public speaking
• I’m a critical thinker
• I love to keep learning
• I’m positive, happy and enthusiastic
• I really like and promote collaboration and teamwork
• I am aware of other people’s emotions
• I like to connect with others

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Hobbies

• Nature and Oceans
• Folklore and Traditions
• Reading novels and essays
• Barismo and Coffee
• Podcast creation
• Qi Gong and spiritual teachings
• Writing
• Crafts and DIY
• Star Wars (Sci-Fi) and Harry Potter (Fantasy)
• Live Music
• Hiking
• Travelling