Intentional Marketing and Communication
This project was born as part of my master’s thesis for a master of arts degree in World of Arts. It was developed on 2022, with the main focus on the World Heritage Site of Bamberg, Germany. There were also some explorations in other Heritage Sites such as Segovia in Spain, Reims and Paris in …
The discussion between analogue and new media has accompanied humanity since the beginning of time. The printing press and at the same time the production of books were revolutionary, but later they became the best tool to produce books like the Bible and attract more believers. The same impact was generated by small media that …
A series of texts and reflections on the online work of some museums around the world, during the 2020 lockdown due to the COVID19 pandemic. Museums almost always tend to have a magical and sacred place in the minds of humanity. These spaces are generated by their architecture and by what they keep, pieces that …
I was part of the communications team who developed the campaign to disseminate the 50 years of UNESCO Convention on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property. Find more about the project here
Title: The other victims: the ruins of Bojayá massacre. Recommendations for the interpretation of ruins of the Church of San Pablo Apóstol and surroundings, in the municipality of Bellavista la Vieja (Old Bellavista), the epicenter of the massacre in Bojayá, Colombia on May 2, 2002. To speak of Bojayá massacre is to touch a deep …
The term orange economy is, since 2018, very popular in Colombia. At that time the candidate Ivan Duque, President 2018-2022, assured in his campaign that if he came to power the country would focus on supporting cultural and artistic entrepreneurship and that in this way would boost the social development of the country because it …
Today, the East Side Gallery is an iconic place in Berlin. Every year, more than 4 million international visitors walk along the 1.3-kilometre long wall to admire the works that artists from all over the world produced after its fall. However, this visit does not stop there. Thanks to social media trends, where expressive images …
Podcast created to analyse global cities, their history, characteristics, economical and cultural implications and evolution. We presented two cities and their processes to become global: Dubai and Silicon Valley. Topic: Globalization and cities Language: English Creators: Tathiana Sánchez and Rabea Hoffman Year: 2020
The Guatavita Lake or Lagoon is the door to the treasure promised by the legend of El Dorado. The Muiscas, of the Chibcha family, an indigenous civilization that achieved a similar development of the Aztecs or the Incas, considered this lagoon sacred, the place where they passed from the physical to the spiritual world and …
Strategic planning of a project to raise funds to continue the reparation processes of the Bojayá community after the massacre in 2002, as well as processes of forgiveness, reconnection with the territory and documentation of memories and meanings today of what happened then. Fundraising project Year: 2020 Project made by: Tathiana Sánchez, Roger Negredo, Ivan …