The term orange economy is, since 2018, very popular in Colombia. At that time the candidate Ivan Duque, President 2018-2022, assured in his campaign that if he came to power the country would focus on supporting cultural and artistic entrepreneurship and that in this way would boost the social development of the country because it would take advantage of creativity and talent to generate economic momentum. In his speech, he constantly mentioned heritage and how the orange economy is the solution to safeguard it.
However today, 2 years after his inauguration as President, the cultural sector seems to be stagnant and even worse in a great crisis due to the unpredictable COVID19 and the countless requirements to be able to access what now seems to be a policy designed for a select group. The aid and boost seem not to have been designed for the Colombian context, where culture, arts, and heritage are small-scale, community-based, project-based, and have no financial muscle to support or even apply to the aid that the government shows it is giving.
In this paper, I will discuss the idea of the orange economy for development, the pros and cons of this proposal, and how it is actually affecting the culture and heritage sector.
Topic: Heritage and Economy