Intentional Marketing and Communication

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Academic Research

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 El Pasaje Rivas: the mall of the poors 

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In this essay, I focus on the significance of the Pasaje Rivas as a space for the city of Bogotá. This article explores its tradition, values, cultural significance and also the conservation processes carried out in the “commercial centre of the poor” created in the 19th century and still standing and active today. Heritage focus: …

Radio en Concierto: Academic research and radio concert series.

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‘Radio en Concierto’ is an academic research on the recording and broadcasting of live music and its cultural heritage component. It was a series of musical documentaries for radio that sought to have musicians tell their stories while transmitting their sound proposal and compositions performed in an exclusive concert for this program, recorded, mixed and …